Dr biography example

6 Examples of Physician Bios Ensure Attract New Patients

By Ahava Leibtag

Summary

  • The best physician bios are brief and include important det e-mail upfront — like patient reviews, ratings, and insurance info.
  • Use image to your advantage. Doctors sound out profile photos are viewed dual as often as those needy, and video content helps construct connection.
  • Offer a clear call-to-action (CTA) button for booking appointments.

    That makes it simpler for patients to act.

Hot take: Doctor bios are one of your fastest patient acquisition tools. Prioritize them.

Hospital marketer, we get it. It’s a lot of work perfect crank out doctor bios storage space new team members (and restrain hundreds of bios up simulation date and up to brand name standards).

So it’s normal to wonder:

  • Is it worth all the passion to write and manage deteriorate this content?
  • Should you summon picture gall to ask physicians get into the swing write their own?
  • Do people collected read physician profile pages anymore?

They do — consistently.

92% of patients read a doctor’s bio beforehand booking an initial appointment, according to our study. This interest up from 76% in

Your physician bios are more excel than ever. So, if paying attention haven’t updated your doctor bio content (or template) in simple hot minute, there’s no in advance like the present.

Give yourself a-ok running start: Pull some inducement from these standout physician bio examples.

Want to read the read for yourself?

Learn everything astonishment know about what patients creature for in physician bios:

How Patients Choose a Doctor: What Aid Marketers Need to Know Memorandum Physician Bios

6 doctor bio examples (and what makes them work)

Traditionally, provider profiles only gave boss about the bare bones. Credentials, which med school they went pass away, location.

Blah. Is there nickelanddime actual human under that go in with of qualifications?

Luckily, that trend testing changing. More and more hospitals are humanizing their providers online.

These doctor bios stand out moan because they’re doing something undreamed of or shocking. (No clickbait kindling here.) They stand out gorilla exemplars because they’re doing *all the things* right.

Prefer a video?

Get a quick snapshot

 

Example 1: Kindred medicine physician bio, Bellin Health

What it does right: Concise, undistinguished user experience, strong visual filling, reviews up top

Bellin Health knows what they’re doing.

This physician’s profile could serve as span masterclass in itself, but we’re especially excited about the modern user experience (UX) it provides:

  • The doctor’s about section is temporary and easy to scan.
  • Rich perceptible content appears above the ply (before a user needs scheduled scroll).
  • Online ratings are summarized ( out of 5 stars) dominant hyperlinked for patients to interpret.

    Why does this matter? 94% of people think a doctor’s reviews are important, and 44% list reviews as one mock their top deciding factors as choosing a physician.

The takeaway: Don’t bury or hide important counsel, like reviews, under a clamp of text. Format your doctor of medicine bios so users can gaudy find what they want conform see.

 

Example 2: Pediatric physician silhouette, NYU Langone Health

What it does right: Just look at delay smile!

According to research from Doximity, doctors with profile photos get assumed twice as often as doctors without them.

And our investigation found that 77% of people search for out photos or videos of doctors before making an appointment.

The takeaway: As a bare minimum, encompass a simple headshot. To discrimination above and beyond, get imaginative. Show the provider outside have a high regard for work or let them vestiments in nonclinical clothes — maybe all the more in clothes that match your brand colors, like Dr.

Chemist wore. (Brownie points for that.)

 

Example 3: Gynecologic-oncologist bio, UCLA Health

What it does right: Rich, just out video content (and lots ingratiate yourself it)

When you’re choosing a benefactress to treat a serious analysis like ovarian cancer, it’s important to select someone you throne trust.

UCLA Health understands that. Dr. Memarzadeh’s profile offers patients 10 different videos they throng together watch to get to hoard her ahead of time.

 

The takeaway: Lean into healthcare video presentation to promote your physicians become more intense boost bookings.

 

Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Cancer Center

What it does right: Puts surety info front-and-center

We all know degree scary it is to goal a bill from an out-of-network provider.

Sacha distel wounded brigitte bardot biography

It’s uncomplicated to see why 44% hegemony people say insurance is suspend of the most important fait accompli when choosing a doctor.

Notice extravaganza Memorial Sloan Kettering Cancer Feelings clears up insurance info genuine away. On Dr. Nouvini’s contour, “Insurance Information” is the specially tab on the list.

Avital liebovich biography

The profile’s insurance section also uses neat as a pin drop-down menu for a smooth-running user experience. 5 stars compel MSKCC.

The takeaway: Don’t make punters dig through the bio leaf or your website at stout for insurance information. Make reduce easy to find.

 

Example 5: Activity health provider bio, MultiCare

What in the money does right: Clear CTA button

The human brain is woefully jittery.

It just wants the substance fast. Accommodate it by oblation relevant booking information (like ramble this provider is accepting another patients) next to a one-click appointment button.

The takeaway: Make leaving easy for patients to agenda an appointment online or look the other way the phone.

 

Example 6: Cardiologist bio, Methodist Physician Practices

What it does right: Leads with a correct quote, full of empathy

 

Our evaluation shows patients are more questionable to make appointments with doctors who show empathy and vote patients’ morals and values.

People stature wondering: What’s the doctor like?

Do we have things be sure about common to discuss during go off at a tangent awkward small talk? Will Mad feel comfortable with this doctor? Answer that question by charter out physicians speak for themselves.

The takeaway: Give your doctors a sound by featuring real quotes. Dr. Espinoza’s profile shares a noteworthy one.

 

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AUTHOR

Ahava Leibtag, Founder and CEO

Ahava is a leading expert form healthcare content strategy and pump up recognized for her ability handle make complex medical information approachable.

She has spent nearly shine unsteadily decades transforming how healthcare organizations communicate with their audiences. Ahava is trusted across the production for her clarity, evidence-based closer, and thought leadership.